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20 business common sense that ordinary people are easy to ignore!(Essence)


About strategy

  1. 1. Strategic positioning
Strategy is the locomotive, the front of the car is off, and the body is in vain.

Strategic positioning is like finding unique routes in a vast ocean. Enterprises provide their own direction and advantages in the market’s voyage by selecting the navigation method and unique value that is different from competitors, so as to maintain a stable navigation speed and speed and speed and speed of navigation and the speed of navigation and the speed of navigation and the speed of navigation and the speed of navigation.Effective arrival target.
Strategic positioning not only determines who you are, your company’s position in the market, but also determines the direction of resource allocation and development.

A successful company needs to find a unique and sustainable market positioning, making itself a little red in the green bushes, the more conspicuous, the better.
Strategic positioning is the basis for the company’s market competition. It not only needs to understand market demand, but also deeply understand its own advantages and disadvantages.Each market segment in the market has its specific demand and competition pattern. Enterprises need to find their own unique value propositions to stand out in the competition.
The vitality forest is a rapidly rising beverage company. With its healthy, low -sugar, and low -calorie products, it quickly occupies a place in the market. Behind its success, it has clear strategic positioning and unique operations.

Strategic positioning of vitality forest
Pioneer in the health beverage market:The vitality forest aimed at the blank point of the healthy beverage market.With the increase of consumers’ health awareness, the demand for healthy beverages that are low -sugar, low -calorie, and no added.The vitality forest seized this trend and launched products that conform to the concept of health, such as non -sugar bubble water and low sugar milk tea.

Brand positioning of young consumers:The main target group of the vitality forest is young consumers, especially urban white -collar workers and young people who pay attention to healthy lifestyles.Its brand image is fresh and fashionable, and the advertising and marketing strategies also cater to the preferences of young people. For example, it is promoted through social media and new media platforms, and a large number of fans have been quickly accumulated.

Emphasize product innovation and quality:The vitality forest has invested a lot of resources in product innovation, and has continuously introduced new taste and new product lines to maintain the freshness of the market.At the same time, strict quality control and high -quality raw material use ensure productsHigh quality has won the trust of consumers.
Nike’s strategic positioning is “serving athletes” and defines “athletes” as people with exercise needs.Through this settlement, Nike not only locks in professional athletes, but also covers ordinary consumers, and has successfully established brand advantages.
2. Business model
The essence of the business model is like a complex ecosystem. Through deeply understanding the environment and energy flow, integrating various biological and resources, and building a sustainable survival and prosperity system to achieve long -term health and competitive advantages.

This system not only pays attention to how to obtain energy (profitable method), but also includes how to obtain resources, build a biological chain (build a network), and maintain the interrelationship between biology (maintain customer relationship).Successful business models need to be continuously evolved and adjusted like an ecosystem to meet environmental changes and biological needs.
Airbnb subverts the traditional hotel industry through the business model of sharing economy.It uses the Internet platform to connect landlords and tenants to provide convenience for both parties and create a new accommodation market.
The business model of Beike (Beike) mainly focuses on real estate transactions and service ecosystems, and realizes online and offline linkage through integration and empowerment of real estate agents and intermediary companies to improve transaction efficiency and user experience.

The business model of Shell Finding Housing has integrated all aspects of real estate transactions through platformization, standardization, data -driven, financial empowerment and other methods to improve efficiency and service quality, and create an efficient, transparent and credible real estate transaction and service ecosystem.

This model not only meets the diverse needs of users, but also provides a powerful empowerment tool for intermediary companies and agents, and has achieved a win -win situation.
3. Corporate culture
The essence of corporate culture is like the DNA of an enterprise. It determines the company’s behavior, values ​​and the rules of conduct of employees, and shaped the unique personality and internal atmosphere of the enterprise.
Good corporate culture can stimulate employees’ enthusiasm and creativity, and improve team cohesion and work efficiency.
Google is known for its innovative and free corporate culture. By creating an open and free working environment, employees are encouraged to innovate and try, so as to continue to launch disruptive products and services.
4. Strategic landing
The formulation of strategy is only the first step. The key is to implement the implementation. The core is to transform the macro strategy into specific implementable goals. Through efficient organizational coordination, strict execution, and continuous supervision feedbackCan work together and finally achieve strategic goals.
Huawei’s “wolf culture” emphasizes efficient implementation and responsibility implementation.Each strategic goal is detailed and decomposed into specific departments and individuals, and through strict performance assessment and incentive mechanisms to ensure the realization of strategic goals.
5. About competition
Competition not only comes from peers, but also changes in the market environment and the change of customer needs.Enterprises need to pay attention to competitive dynamics, flexibly adjust their strategies, and maintain competitive advantages.
Dynamic competition concept:Competition is not only the current market game, but also a prediction and seizing of the future market.Enterprises need to establish a dynamic concept of competition, and constantly adjust their strategies based on the market environment and competitors’ changes.

Growth structure:The competitive advantage of the enterprise should be based on a deep understanding of the market structure and the precise grasp of the growth driving force.Enterprises need to build a solid growth structure through innovation, resource integration and organizational capabilities to maintain long -term competitiveness.
Differential advantage:Enterprises need to find their own unique competitive advantages. This advantage is not only reflected in products and services, but also includes brands, channels, customer relationships and technology.Through differentiated competition, companies can avoid direct competition and find new market space.
Huawei: In the global telecommunications equipment market, Huawei has established a strong competitive advantage through technological innovation and cost control.By continuously investing in and expanding the global market, Huawei has always maintained its leading position in competition.

Netflix: Through big data analysis user behavior, continuously optimized the recommendation algorithm and content production strategy, and successfully transformed from the traditional DVD rental business to the world’s leading streaming service provider.
6. scale
Large -scale is not only the improvement of production capacity, but also the process of resource integration and efficiency improvement.Enterprises need to balance and stabilize in the process of scale to avoid blind expansion.
The scale can bring cost advantages and market influence, but at the same time, it is also accompanied by risks such as management complexity, decreased organizational flexibility, resource allocation and integration challenges, cultural and values ​​consistency.

This is why many companies encounter bottlenecks.
Amazon has gradually achieved scale through the continuous expansion of product lines and business areas, and has maintained competitive advantages through efficient logistics system and technological innovation, becoming the world’s largest online retailer.


About organization

7. Establish organization
A efficient organizational structure is the basis for the success of the enterprise.Organizational design should be guided by business needs to ensure that the functions of each department are clear and clear, and many of these companies cannot do it.
Drucker believes that the organizational structure of an enterprise should be based on goals and tasks, not personal power and position.Organizational design should ensure that the responsibilities of each department and position are clear, the goals are consistent, and can effectively coordinate and cooperate.
8. Organizational management
Management is not only control, but also service and support.Effective organizational management should pay attention to process optimization, information transparency and teamwork.
The core of management is the result orientation and continuous improvement.The responsibility of managers is not only to formulate rules and processes, but also pay attention to the development of employees, provide necessary support and resources, optimize the organizational process, and improve efficiency and effect.

In a word, take the result, continue to get the result!
9. Organization synergy
Organization and cooperation are the integration of internal resources and capabilities of enterprises.Through cross -department cooperation and information sharing, enterprises can better cope with market changes and customer needs.
Organizing collaboration needs to be based on clear goals and trust. Through effective communication and coordination, it promotes cooperation between departments, gives full play to collective wisdom and strength, and achieve overall organizational goals.
Toyota’s organizational collaboration has established an efficient, flexible and innovative operating system through lean production, team collaboration and authorization, cross -departmental collaboration, continuous improvement of culture, and comprehensive quality management.This synergy mechanism not only improves production efficiency and quality control level, but also enhances employees’ sense of participation and responsibility, and has formed Toyota’s unique competitive advantage.

Huawei’s organization collaboration through flat management, cross -departmental collaboration,Matrix management, continuous innovation culture and customer -oriented strategies have realized the ability to integrate efficient resource integration and flexibly cope with market changes.These mechanisms not only improve the efficiency of internal communication and decision -making, but also ensure that the company maintains a leading position in fierce market competition.
10. Organizational benefits
Organizational benefits are not only reflected in profits, but also include employee satisfaction and customer satisfaction.Efficient organizations can achieve sustainable development.
Organizational benefits are not only reflected in financial statements, but also in the satisfaction of employees and customers.Efficient organizations need to improve overall benefits through scientific management and sustainable improvements, and achieve long -term sustainable development.
IKEA’s operating model focuses on employee training and customer experience. Through efficient operation management and innovative business models, it has achieved sustainable global growth.
11. Talent copy
Talent replication is the key to enterprise expansion.Through systematic training and talent training, enterprises can continue to output high -quality talents and support business development.
The primary task of managers is to develop talents.By establishing a systematic training and development system, enterprises can continuously copy and cultivate high -quality talents, and support business expansion and innovation.
Through the global unified training system and operating standards, McDonald’s ensures that each store can provide high -quality services and products, support its global extension, and become a global giant.


About marketing

12. Products and pricing
Products and pricing are the core of corporate marketing strategies, just like ingredients and seasonings in cooking.To meet customer needs, it is like choosing fresh ingredients to ensure deliciousness;

Pricing must reflect product value, just like adding seasonings accurately, enhance the attractiveness and taste of dishes, not only satisfy the taste buds of customers, but also ensure that the chef’s hard work is rewarded.
Successful product strategies need to deeply understand customer needs and market developments, and provide competitive products with continuous innovation and optimization.The pricing strategy requires balanced market demand and corporate profits, and through reasonable pricing to enhance the market acceptance of the product.
Through innovative product design and reasonable pricing strategies, Tesla successfully entered the high -end electric vehicle market and established a strong brand influence and market competitiveness.
13. Channel channels
Channel channels are like water pipe networks. The enterprise’s products and services are transported from the source to consumers to ensure smooth flow and wide coverage. It is necessary to prevent leakage and ensure the flow and water quality when the terminal water is opened.
Channel channels are the path of the product to the customer.Choosing a suitable channel can not only improve sales efficiency, but also enhance brand influence.
Channel strategies need to consider the needs and behaviors of target customers. Through diversified channel layouts, the market coverage and sales efficiency of the product are improved.The combination of online and offline channels can provide a more comprehensive customer experience.
The combination of Nike through the online e -commerce platform and offline stores, which improves the market coverage and sales efficiency of the product, and at the same time enhances the brand’s market influence.
14. About marketing
Marketing is not only publicity and promotion, but also a process of establishing a relationship with the brand and customers.Through effective marketing strategies, companies can enhance brand awareness and customer loyalty.
Marketing is a mental war:Excellent marketing is not only spread, but also entering consumer minds, occupying a favorable position.Successful brands often make people think of it for the first time.
Segment market, precise positioning: The era of Guangsha.com has passed. Nowadays, marketing needs to accurately segmented the market, find its own market segment and make precise marketing.
Ability to tell stories: A good brand story can resonate and increase consumer emotional identity.The core value and concept of the brand can be conveyed through the story, so that consumers resonate and recognize.
Apple has established a loyal user group through the ultimate product experience and powerful brand stories.

Xiaomi’s marketing strategy has successfully created a strong brand influence and user loyalty through Internet thinking, extreme cost -effective product strategies, omni -channel marketing, fan economy and innovative marketing methods.

By user -centric marketing concepts and flexible and diverse promotion methods, Xiaomi has not only achieved great success in the domestic market, but also shows strong competitiveness in the global market.
15. About the brand
Brand is an intangible asset of an enterprise.Powerful brands can enhance the market value and competitiveness of the enterprise and attract more customers and partners.
Brand Awareness:The brand is not only a logo, but also the cognition of consumers.The establishment of a brand requires long -term investment and maintenance. Through continuous brand promotion and customer experience optimization, it has established a strong brand influence and market competitiveness.

Brand’s social responsibility:Modern brands must not only pay attention to profits, but also pay attention to social responsibility and sustainable development.A responsible brand is easier to win the trust and favors of consumers.
Hermes’ brand philosophy is like a carefully crafted artwork, which combines the classics of historical heritage and the inspiration of modern innovation. Each work reflects the ultimate craftsmanship and unique taste.

Its brand concept has created a unique and highly differentiated luxury brand image through extreme process, traditional inheritance, innovative design, limited production and excellent customer service.

By adhering to hand -made, maintaining traditional skills, continuous innovation design, limited production strategies and excellent customer service, Hermes not only occupies an important position in the luxury market, but also won the favor and loyalty of global high -end consumers.


About sales

16. Portrait
Customer portrait is the basis of sales.Through accurate customer portraits, companies can better understand customer needs and formulate effective sales strategies.Enterprises should judge the types of customers’ purchase. Different types of purchases have different portraits. This can look at the relevant articles of Guohai in the past.
Purchase low considerationType portrait of intuitive purchase needs to be based on a large amount of data analysis. Based on a deep understanding of customer behavior and preferences, it formulates personalized sales strategies to improve sales efficiency and customer satisfaction.

Organize the purchaseMore decisions that need to be conscious and multi -dimensional, multi -dimensional, multi -dimensional, and the team captain’s cycle subjective conscious decision -making, so it is an overstracking portrait method.
Amazon provides personalized product recommendations and marketing strategies through big data analysis of customer behavior and purchase habits, which improves customer experience and sales conversion rates.
17. Customer acquisition
Customer acquisition is the source of corporate growth. Its essence is to attract and transform potential customers through accurate positioning and effectively reaching target users, thereby achieving the continuous growth of the customer group and the improvement of corporate value.

Customers are like scattered fishing, accurate mesh and proper fishing methods determine whether they can capture more high -quality fish.
The core of customer acquisition is to achieve the continuous growth of customers and the improvement of corporate value through accurate positioning and effectively touching the target users.Core practices include precision positioning, content marketing, social media and KOL cooperation, SEO and SEM, data -driven marketing automation, and community operations.

These strategies help enterprises to efficiently obtain and transform customers under the current traffic trend and logic through comprehensive use of online and offline channels and tools to achieve continuous market growth and competitive advantages.
Through big data analysis and customer portraits, understand customer needs and behaviors, formulate personalized marketing strategies, and improve the conversion rate.
18. Transaction
The essence of transactions is value monetization.By improving sales skills and customer service quality, enterprises can increase the transaction rate and increase sales.
The transaction strategy needs to pay attention to customer needs and experiences, and establish customer trust through professional sales skills and high -quality customer services to enhance the transaction rate and customer satisfaction.
BMW has improved the transaction rate and customer satisfaction of automobile sales through professional sales teams and high -quality customer services, maintaining a leading position in the high -end automotive market.
19. Encouragement
The essence of repurchase is to establish a strong customer loyalty through high -quality products and services, satisfaction and transcending customer needs, and realize the continuous purchase of customers.

Its behavioral logic includes customer satisfaction, customer trust, personalized experience, membership and loyalty programs, continuous customer care, and continuous innovation of products and services.

These factors have a common role to form a benign cycle, so that customers are willing to continuously repurchase and recommend to others while obtaining a satisfactory experience, thereby bringing long -term value and stable income to enterprises.
Through the membership system and regular customer care activities, Starbucks has increased the repurchase rate and brand loyalty of customers, maintaining a stable market growth.
20. Recommended
The essence of the recommendation is that through the trust and satisfaction of customers, they inspire them to actively share and promote products or services to others, so as to realize the brand’s word -of -mouth communication and user group expansion.

The recommendation is like a seed. It germinated in the soil satisfaction and trust of customers. Through the word of mouth of the customer, the value and reputation of the brand will eventually grow into towering trees.

The core is to establish customer trust and satisfaction, emotional connection, incentive mechanism, social sharing, user -generating content, and careful design user experience.The common role of these factors enables customers to recommend the brand to more people while gaining a high -quality experience, thereby promoting the brand’s natural growth and market expansion.
The promotion of corporate management consulting is through system analysis, strategic planning, solution implementation, training and capacity improvement, continuous monitoring and optimization, and cultural and transformational management to help enterprises improve management efficiency, optimize resource allocation and achieve strategic goals.

This process is like a comprehensive guidance and support for private coaches for enterprises to ensure that enterprises can continuously improve their competitiveness in fierce market competition and achieve excellent performance.

This is why corporate clients repurchase consultation and will not repurchase training.

Final summary

In the process of entrepreneurial and enterprise development, strategy, organization, marketing and sales are four key areas.Understanding and mastering these business common sense can help entrepreneurs and entrepreneurs avoid common traps and errors, and enhance the competitiveness and sustainable development capabilities of enterprises.

Every successful enterprise is inseparable from scientific strategic planning, efficient organizational management, accurate marketing strategies and effective sales systems.